[Supras] New Supra

Jeff Mohler speedtoys.racing at gmail.com
Thu Jan 4 00:33:08 CST 2007


The Z aint all that..its fun, its moderately quick but you cant
finesse the car's power AND walk the edge of handline at the same
time, and the RX8 (I got one)..its not a HP car, its a potent momentum
car...not exactly Toyota's calling in sports cars.

The Z was a compromise in order for Nissan to build something to MAKE
money with.  The G35.  A Supra would be the same thing..a compromise
to make the chassis engineering profitable in a mass production
commuter car, and the Supra skin model would have to suffer from those
market decisions.

The 3000GT was a good model in how to support a low-volume sports car.
 Mitsu had the sense to build a mass-market affordable _base_ class
unit to support the cost of the chassis design and production. The MK4
never had a mass affordable base model.

A 1999 base 3KGT-SL was $24-25k.  A base automatic N/A MK4, was
$31-32k...and sold tons more.  The MK4 was a sweet car although I
still prefer a Mk3, but it never made money for Toyota because they
wanted it to be 'exclusive' and it got very limited production line
time.  Today..the chassis would have to be a mainline model..and that
would almost have to be a lexus to gain the regocnition by the market
that can afford it..and to be able to market a base model on the
chassis that would represent an entry point into an existing market
line for future owners.  Kinda like the crossover of the Camry -->
Lexus crowd in 92 or so.

Im outlapping the two moderately prepared (within class allowances)
Z's in my local Time Trials class in a base RX8 on upgraded tires
only.


 But..we can agree to disagree, but I dont believe Toyota will risk
their extremely efficient production environment to a one-off
unprofitable sports car, unless it also exists as an affordable
faux-sports-car to absorb the costs of engineering, production,
marketing, and distribution.  That compromise would harm ANY of
Toyota's existing markets, unless its in the Lexus corral where its OK
to have an edgy sporty ride and feel (ergonomically speaking..how
people fit in it).



On 1/3/07, Doug Salb <mr21985 at yahoo.com> wrote:
> Lexus already has a high end sports car , they need to fill the void with Toyota to compete against the Z and RX8 or at the very least a flagship for Toyota.
>
> Jeff Mohler <speedtoys.racing at gmail.com> wrote:  Just like the "we" that didnt stand in like for the MK4?
>
> Its a numbes game..100,000 will sell a car year after year, 10k
> wont...not worth the engineering effort or assembly effort.
>
> It'll be a Lexus if anything..which would be fine with me.
>
> On 1/3/07, Doug Salb wrote:
> > Actually if you are quoting what I wrote I said, Their is no doubt the
> > Supra is coming.
> >
> > If they build it we will buy it. Toyota wants to develop the hybrid into
> > their next sports car. Leaders in the industry, Smart move and no one else
> > is doing it.
> >
> > Their is nothing we can do but wait, and I'm sure it will be worth the wait.
> >
> > Jeff Mohler wrote:
> > "No doubt a new supra is coming" has been on this list since August of 1998.
> >
> >
> >
> > On 1/3/07, Doug Salb wrote:
> > > Road and Track has a similar article. Their is no doubt the Supra is
> > coming, it's now just a matter of time. 2008 possible.
> > >
> > >
> > http://www.roadandtrack.com/article.asp?section_id=15&article_id=4440
> > >
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